Modern society is developing quickly, we've seen waves of social change, but public consciousness has not always kept pace and even today, in 2021, leading studies overwhelmingly indicate that 'gendered ageism' is a very real problem.
In the last few decades, technology and advances in well-being have made massive leaps forward and today we can expect to prolong our health, youth and lively spirits for far longer than we could have expected in previous centuries. However, people over 45 and especially women are often still perceived as 'too old' for many things they still want and can successfully do.
Often women are pressured and shamed for openly displaying their interests and are put down for 'living life to the full' in the real world as well as on social media. Discrimination by age, even now, is present in the professional world and especially visible in the hiring process.
The problem is of course mutual for both men and women, but as our society remains quite patriarchal it hits women harder than men.
This project aims to shine a light on gendered ageism, raise awareness, and support those who are affected, as its consequences can leave one struggling.
Life does not end at middle age. It is not for nothing, it is called the middle.